Press Release Archive
Premiere Global Services and the Email Experience Council Release Second Annual Retail Welcome Benchmark Study
Study Finds Importance Of Using Welcome Messages For Online Retailers
Oct 11, 2007
ATLANTA, GA, October 11, 2007 - Premiere Global Services, Inc. (NYSE: PGI), a global provider of on-demand business process improvement solutions, along with the Email Experience Council (EEC), the Direct Marketing Association’s (DMA) vertical working group focused on the email marketing industry, today announced primary findings from the second annual Retail Welcome Benchmark Study. Examining subscription practices of the largest online retailers using welcome emails to introduce and engage recipients in their email programs, the study points out that welcome emails are one of the most overlooked sales tools available to retailers today and only 72 percent of major online retailers regularly employ them as part of their comprehensive email strategies. Further, the study reveals that 62 percent of welcome emails asked the subscriber to whitelist them by adding an email address to their address book, up from 49 percent last year.
“As a leader in email and mobile marketing technology, Premiere Global has relationships with many of the nation’s top retailers. We are pleased to sponsor this important study that highlights the efficacy of welcome emails in driving adoption of retail email programs,” said Mike Dickerson, Senior Vice President and General Manager, eMarketing Solutions, Premiere Global Services, Inc. “By working with the EEC in this study, we hope to facilitate the sharing of industry best practices that improve the email channel for our retail customers.”
Scott VanDeBurg, eCommerce Manager with Hartmann, Inc. said, "We have relied on Premiere Global’s expertise in eMarketing as we transition our email communications from a focus on holidays and new product releases, to a more relevant and integrated consumer lifecycle approach. Premiere Global’s commitment to the retail industry was paramount in selection of them as our solution provider of choice."
“With the completion of our second annual Retail Welcome Benchmark Study, we are able to make year-over-year comparisons and to identify evolving trends and practices," said Chad White, the EEC's director of retail insights, editor-at-large and founder of RetailEmail.Blogspot, and the study’s author. "More and more retailers are employing effective welcome emails and are paying more attention to deliverability.”
Other key findings from the study include:
• 32 percent of welcome emails include a discount, reward or incentive, down from 34 percent last year.
• 62 percent of welcome emails asked the subscriber to whitelist them by adding an email address to their address book,
up from 49 percent last year.
• 79 percent of retailers who sent out welcome emails, used HTML welcome emails, up from 69 percent last year.
The remainder sent text-only welcome emails.
• 75 percent of the welcome emails include the retailer’s brand name in their subject lines, on par with last year.
About Premiere Global Services, Inc.
Premiere Global Services, Inc., formerly Ptek Holdings, Inc., is a leading global provider of innovative business communications and data services. Customers use our ASP platform to conduct traditional and VoIP-based collaboration sessions and to process and deliver large quantities of individualized, business critical information. Premiere Global offers outsourced document delivery, data capture, alerts/notifications and campaign management solutions that automate customers' business processes and improve efficiency levels enterprise-wide. We also offer a full suite of conferencing solutions, including automated, operator-assisted and Web collaboration services that enable customers to communicate real-time via our advanced, open standards global conferencing platform.
Premiere Global serves more than 46,000 corporate accounts in nearly every business sector, throughout 18 countries worldwide. Our corporate headquarters is located at 3399 Peachtree Road NE, Suite 700, Atlanta, GA 30326. Additional information can be found at www.pgi.com.
About the Email Experience Council (EEC)
The EEC (www.emailexperience.org), the Direct Marketing Association’s (DMA) vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The EEC is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, EEC members are setting the standards for email through Marketing Roundtables. The EEC members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.
Forward-looking and cautionary statements
Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Premiere Global Services' forward-looking statements, including, but not limited to, the following factors: competitive pressures, including pricing pressures; technological change; the development of alternatives to our services; market acceptance of our new services and enhancements; integration of acquired companies; service interruptions; increased financial leverage; our dependence on our subsidiaries for cash flow; continued weakness in our legacy broadcast fax business; foreign currency exchange rates; possible adverse results of pending or future litigation or infringement claims; federal or state legislative or regulatory changes; general domestic and international economic, business or political conditions; and other factors described from time to time in our press releases, reports and other filings with the SEC, including but not limited the "Risk Factors" sections of our Annual Report on Form 10-K for the year ended December 31, 2006 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2007. All forward-looking statements attributable to us or a person acting on our behalf are expressly qualified in their entirety by this cautionary statement.