Press Release Archive
Successories Selects Xpedite's E-Mail Service For Opt-In Promotions To Complement Catalog Sales
messageREACH Helps Motivational Products Company Increase Web Site Traffic and Boost Sales
May 27, 2003
TINTON FALLS, NJ, May 27, 2003 - Xpedite (www.xpedite.com), a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK) and a provider of integrated, multimedia messaging services, today announced that Successories, Inc. is using its e-mail messaging service messageREACH® to send monthly broadcast e-mail messages to an opt-in database of customers to advise them of new products, specials and clearance promotions. Successories is a leading provider of motivational and self-improvement products to small and medium size business, Fortune 1000 corporations, educational institutions and government agencies nationwide.
Using messageREACH, Successories delivers thousands of messages to customers simultaneously, directing recipients to the Successories Web site for specials and current offerings. Additionally, Successories utilizes messageREACH's detailed tracking capabilities to determine the success of each e-mail campaign. As a result, the company attributes the recent increase in both Web site traffic and sales to the use of messageREACH.
"messageREACH is proving to be a very effective vehicle by which we can quickly, efficiently and profitably reach our customers with new product announcements and other special promotions," comments Don Hoff, Vice President of Marketing and Merchandising for Successories. "In the short time we have been using the program, we have been very pleased with the response rates and sales generation."
"Enabling companies like Successories to see an immediate return on their marketing investment via the use of an opt-in e-mail service like messageREACH empowers our clients to further cement their customer relationships by providing value-added services," said Rob Mainor, President of Xpedite. "Building customer loyalty is critical in today's business environment, and we offer a creative way to accomplish this for our clients."
About Ptek Holdings, Inc.
Ptek Holdings, Inc. is a leading provider of innovative business, data and group communications services for global enterprises. Companies use our audio and data conferencing solutions to conduct group meetings and presentations over the phone or Web. We also enable our customers to process and deliver large quantities of individualized, business critical information, such as electronic statements and invoices, financial transaction and travel confirmations, and drug prescriptions, via our global ASP platform. Ptek serves companies in nearly every business sector, including healthcare, technology, publishing, financial services, travel and hospitality. Our services are marketed under the Premiere Conferencing and Xpedite® brand names.
Ptek Holdings' corporate headquarters is located at 3399 Peachtree Road NE, Suite 700, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
Forward-looking and cautionary statements
Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek's forward-looking statements, including, but not limited to, the following factors: technological change; the development of alternatives to our services; our ability to manage our growth; integration of acquired companies; possible adverse effects on our financial condition if we are unable to retain IBM as a customer at the levels currently forecasted; possible adverse results of pending or future litigation or infringement claims; service interruptions; competitive pressures, including pricing pressures; general domestic and international economic, business or political conditions; legislative or regulatory changes; increased financial leverage; our dependence on our subsidiaries for cash flow; and other factors described from time to time in our press releases, reports and other filings with the SEC, including but not limited the "Risk Factors Affecting Future Performance" section of our Annual Report on Form 10-K for the year ended December 31, 2003. All forward-looking statements attributable to us or a person acting on our behalf are expressly qualified in their entirety by this cautionary statement.