Press Release Archive
Xpedite Launches Next Version Of messageREACH
New Features Enable E-Marketers to Analyze Data for Greater Impact in Future Campaigns
Feb 20, 2003
Tinton Falls, NJ, February 20, 2003 - Xpedite (www.xpedite.com), a company that helps businesses manage information distribution to and from their customers through multimedia messaging solutions, including fax, e-mail, voice and wireless services, and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK), today announced the next version of messageREACH(SM), its global, managed e-mail platform. The upgrade offers enhanced reporting features that will make it possible for organizations to better analyze the results of their permission-based marketing campaigns in order to better plan and execute future campaigns.
messageREACH's enhanced reporting features provide customers with a visual summary of their e-mail campaigns, including: · Detailed reporting on "click-throughs", a key factor in determining recipients' interest in the message and assessing interest for future campaigns; · Easy-to-interpret graphical images offering visual results at-a-glance; · Report templates customized to the sender's reporting preferences; · Automated calculations of viewing information, such as percentage of recipients that can open HTML messages, an important factor in determining audience preferences. Results also can be broken down by category, such as text versus HTML; and · List validity is provided via detailed bounceback reports.
"This latest version of messageREACH offers the most comprehensive set of reporting tools available today, giving e-mail marketing professionals a powerful way to gauge the success of their campaign, and more importantly, provide them with the data to do it even more effectively the next time," said Rob Mainor, President of Xpedite. "As the market continues to develop, there are many more factors that can impact the effectiveness of an e-mail campaign, such as HTML delivery, bouncebacks, etc. messageREACH offers our customers a thorough analysis of their audience in the style and format that they prefer to further increase their campaign impact."
About Ptek Holdings, Inc.
Ptek Holdings, Inc. is a leading provider of innovative business, data and group communications services for global enterprises. Companies use our audio and data conferencing solutions to conduct group meetings and presentations over the phone or Web. We also enable our customers to process and deliver large quantities of individualized, business critical information, such as electronic statements and invoices, financial transaction and travel confirmations, and drug prescriptions, via our global ASP platform. Ptek serves companies in nearly every business sector, including healthcare, technology, publishing, financial services, travel and hospitality. Our services are marketed under the Premiere Conferencing and Xpedite® brand names.
Ptek Holdings' corporate headquarters is located at 3399 Peachtree Road NE, Suite 700, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
Forward-looking and cautionary statements
Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek's forward-looking statements, including, but not limited to, the following factors: technological change; the development of alternatives to our services; our ability to manage our growth; integration of acquired companies; possible adverse effects on our financial condition if we are unable to retain IBM as a customer at the levels currently forecasted; possible adverse results of pending or future litigation or infringement claims; service interruptions; competitive pressures, including pricing pressures; general domestic and international economic, business or political conditions; legislative or regulatory changes; increased financial leverage; our dependence on our subsidiaries for cash flow; and other factors described from time to time in our press releases, reports and other filings with the SEC, including but not limited the "Risk Factors Affecting Future Performance" section of our Annual Report on Form 10-K for the year ended December 31, 2003. All forward-looking statements attributable to us or a person acting on our behalf are expressly qualified in their entirety by this cautionary statement.